How to leverage sales & marketing

Struggling to understand how your customers learn? The answer may be with your sales and marketing team!

Many healthcare companies spend a lot of time understanding buyer personas for sales and marketing but fail to leverage it for customer education. 

Here's how to tap into this goldmine of information:

✅ Use existing buyer personas to determine which customer segments you should focus on for your educational initiatives.

✅ Dive into their job roles to understand their responsibilities and time they can dedicate to learning.

✅ Determine how they prefer to learn. Do they engage better with interactive videos, or do they favor concise, straightforward text?

✅ Develop educational materials aligned with their different personas.  This could mean producing a variety of content types—videos, infographics, or manuals. 

Remember, it’s not just about delivering information; it’s about delivering the right information in the right way to meet your customers where they are at!